The New Guide To SEO

 

Auckland SEO News   •   July 12, 2017

 

The Modern SEO Blueprint Report

SEO has changed a lot since the days when you could just create a bunch of low quality links to your
website and expect to rank at the top of your SERPs (Search Engine Results Pages). Google is
constantly getting smarter and is constantly iterating on its algorithms and if we’re going to keep
bringing in traffic, then we need to know how to adapt.
In fact, continuing with outdated SEO strategies is not only unlikely to work – it can actually
damage the status of your site and even result in your site being entirely de-indexed. It is entirely
crucial then that you stay up-to-date with your SEO strategies then and that you stay one step ahead
of Google’s algorithm updates.

 

This guide will show you exactly how to do that with a step-by-step guide that will provide you with a
complete blueprint including everything you need to do to see massive improvements in your SEO.

Why Old SEO Methods NO Longer Work

Perhaps the best way for us to illustrate how SEO needs to be approached today, is to first examine
what doesn’t work anymore and how SEO has evolved since its earlier days.

When Google was first introduced, it worked using a couple of simple processes. In order to find new
content on the web, Google will use scripts known as ‘robots’ and ‘spiders’. These trawl the net by
looking for links and then add the content from each site to a giant index.
When a user searches for a specific term, Google then checks the index against the search term to
find the best match.

Inbound links have always been important for SEO then, as they provide Google’s spiders with a
means of actually finding your site. At the same time though, Google also views inbound links as
referrals or testimonies. In other words, Google assumes that your website must be good if it has lots
of links pointing at it – because that means other content creators must be recommending the site to
their fans.

Google can also use links as a way to deduce the topic of the website. If the links come from sites
about dogs, then it is probable that your site is about dogs. And especially if the anchor text used in
the link says ‘best dog website’.

The other historically important element of SEO is keywords. Keywords, or ‘key phrases’, are the
terms that users search for when looking for content. This is what Google would use to try and find a
‘match’ in its index – and without keywords, it wouldn’t be able to pair the right results with the
right searches.

Thus, in order to get to the top of the SERPs, all a creator once had to do was:
 Build as many links as possible
 Repeat the keywords frequently within the anchor text and within the copy of the website

But then things changed…

And changed again…

Want to Read More?  ……. Click Here To Read The Whole Report….

Enter Panda and Penguin

While this system worked on the whole for Google, it was only a matter of time until marketers
would begin taking advantage of it. It became common-knowledge that you could game the system
by creating lots of links and lots of content and this resulted in some bad practices among site
owners.

Link spam became common for instance, with users posting thousands of links on sites all around the
net, regardless of whether they were relevant or high quality. Meanwhile, many site owners began
writing low-quality content, with keywords ‘stuffed’ into them.

Keyword stuffing essentially means repeating the same keywords over and over again, regardless of
whether they fit naturally into the content. For instance, a website about buying hats might have
content that reads like…….

Want to Read More?  ……. Click Here To Read The Whole Report….

 

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By | 2017-07-12T05:59:01+00:00 July 12th, 2017|SEO Search Engine Optimisation|