How often do you think a business owner really stops to think about this question?
Nowadays it is a must for any business to have a website, however how does a business owner know what a good website is?
So what is a good website, and what is the purpose of a website?
Is it one that looks good?
Is it one that is easy to navigate and functions well?
Is it to generate more sales?
Ideally it should look good, be easy to navigate, function well, and make sales? Pretty Simple Really?
So why would a business owner choose a cheap website?
My straight forward answer would be that they had not been made fully aware of what to look for when investing in a website, and yes I say investing, because with any investment you should be looking to get a healthy return.
I had a conversation recently with a web designer of 8 years, who wanting to add value, is now also providing SEO services for her clients, however she was a little frustrated that she was competing on price with other web designers who sold cheap websites. During the conversation we spoke a lot about mindset and the correct approach to giving the client, or the business owner, the best value for money, and ultimately an asset that would give the business owner a good “ROI –Return on Investment”.
To achieve this, the website not only has to look good and be functional, but it also needs to be seen effectively by the search engines like Google, Yahoo and Bing.
Lets look at it from another perspective.
What are the 3 most important rules to having a successful Retail Shop?
You can have the best looking shop in the world, however if it is not in the right location, like the shop in this picture, then you are not going to get many customers.
Why would someone build a shop in the wrong location, with not much traffic, or customers going by?
Do you think it was because the location was cheap?
Is a website quite simply an online retail shop that sells products and services? And,
Is location for a website important?
The answer to the two questions above is quite simply, yes and absolutely!
So if you want to get a “ROI – Return On Investment” from the money you spend on your website, what is the 3 most important rules?
When talking about location online, we are talking about being on the first page for the keyword your customers will enter in the search engines.
As a business owner the first question you need to ask yourself is,
Why do YOU want a Website for YOUR Business?
The Web Designer above had been building websites for 8 years and for all sizes of budgets, from a $200.00 business page through to a $12,000-$15,000 e-commerce site with every possible bell and whistle you could imagine. This would normally made the customer happy as they could look at it in their business, and admire the great work that had gone into it, to make it look good. However unless it was pointed out the customer in many cases did not realise that they now had an online shop, in a very poor location with no traffic, or customers.
Another way to look at it is to imagine buying a Ferrari, which looks fantastic, has some great features that you could play with, however what if you could not take it out of the garage, because it had no engine? But you did get it at a discount!
Would you feel cool? – I don’t think so.
So much like the web designer of 8 years, who is now providing an engine for her clients websites, at Auckland SEO, we do not do cheap, we do not sell Ferraris without engines, because we do not believe it is in YOUR best interest.
What we do sell is value for money and a good ROI – Return on Investment.
We build a good foundation for your website, which is your online retail shop, and we do it properly so that you can continue to invest in your online property, or asset. Structured properly your online asset will continue to grow and provide for you for many years to come, however as with any property this requires maintenance, and with online property, your website, this means SEO, or Search Engine Optimisation.
How do you get started?
The most important thing to do is to think long term for your website, and ensure that you are going to be developing your site with the right structure to build a strong foundation for ongoing growth. Much like when you see a high-rise building under construction. For many months you will not see the building come out of the ground, because they are digging deep and strong foundations. Then all of a sudden the building seems to go up overnight and in a few months it is finished with all the finishing touches to make it look nice.
Your website is the same, a lot of foundation work needs to be done to ensure it’s longevity. Once it is complete it can have the finishing touches put on to make it look good, and also any features to ensure it is easy to navigate and functions well. Once complete it is now ready for marketing using Social Media, marketing video’s and of course SEO, search engine optimisation.
How much will this cost?
If you were to rush out and try and do all of the above at once then yes it could cost a lot of money, however at Auckland SEO, we are more interested in building a long term relationship with all of our clients so many of the initial costs can be spread out over a period, normally 6-7 months which will make it affordable for your business.